Concepts

Experience

An Interactive Character

Your smart Character uses interaction codes shared by every big mammals: hearing, touch, speach... These codes are universal, immediately understandable and can be used by anyone, from small children to the elderlies, from every culture.

This new way of interacting fosters an emotional and affective relationship with these characters. This, in turn, makes it easier and more natural to access numerical content which was underused till now.

Interactive Character & Staff / Customer Journey

Make sure you anchor the use of an interactive character in a global experience, including and making each of the team member shine. The interactive character is part of the staff!

Building Interaction Flows

Building an interaction flow on an interactive character relies on 4 pilars. Each of them is necessary for a rich interaction, and the flow needs to guide the user through them to maximise customer satisfaction.

• Paying attention You want to show the user that they exist in the eyes of the character. This can be concretized through different feedbacks, animations, or the proactivity of the character on non-verbal inputs (long silences, no eye contact, reflex sentences such as "I made a mistake").
• Providing a service The character has a job to fulfill as best as it can. You need to focus on a nice flow to get this job done efficiently so that the interaction starts on a positive note with the actual service being provided. Job done!
• Fostering a relationship Providing this service is key, but don't forget to create a relationship between your user and the character. This relationship is unique and adapts to the user. The behaviour shouldn't be the same for someone who wants a quick answer, someone who isn't sure how to use the character, or someone who is playing with that character.
• Leave with a good memory At the end of the interaction, the user needs to leave with three take away messages: a good access to the service, a friendly interaction and the sentiment that he shared a unique moment with our character.